Maybe we need a mobile app that gets people to use the mobile app we already have…
So many enterprises roll out mobile apps that are simply not very good and fail to get adoption. Why? Because they are usually mobile web extensions of enterprise apps that did not have great adoption to begin with. That is not a winning app strategy.
Yet IT departments continue to push out tired, stale, and non-intuitive apps with poor user experiences and little value to users. We think mobile presents a new way to think about enterprise business software and to reinvent the user experience in a way that draws in users and gives them functionality that improves their work day. Instead of more apps, maybe it is time companies start to take the classic advice from those Apple ads and think different.